Cookie Policy

What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work efficiently and to provide information to site owners. Cookies allow a website to remember your actions and preferences over a period of time so you do not have to keep re-entering them whenever you come back to the site or browse from one page to another.

When you visit dpraventures.in or any D.PRA digital property, we may place cookies or similar tracking technologies on your device. By continuing to browse our site, you consent to our use of cookies in accordance with this Cookie Policy and our Privacy Policy.

This Cookie Policy is issued in compliance with the Information Technology Act 2000, Rule 3(1)(b) of the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, and applicable data protection regulations of India.

Types of Cookies We Use

We use four categories of cookies on our platform. Below is a detailed table of all cookies currently in use, their type, purpose, and storage duration.

Cookie Name	Type	Purpose	Duration
`session_id`	Essential	Maintains your login session, shopping cart, and security tokens across pages. Strictly necessary — cannot be disabled.	Session (deleted on browser close)
`csrf_token`	Essential	Protects against Cross-Site Request Forgery attacks during form submissions (checkout, account updates).	Session
`remember_me`	Essential	Keeps you logged in when you select "Remember me" on the login page.	30 days
`cart_token`	Essential	Associates a guest shopping cart with your browser so items persist before you log in.	14 days
`_ga`	Analytics	Google Analytics — distinguishes unique users and sessions, enabling us to understand how visitors interact with the site.	2 years
`_ga_XXXXXXXX`	Analytics	Google Analytics 4 — stores and counts page views and events for the current session container.	2 years
`_gid`	Analytics	Google Analytics — identifies a user session; used to throttle the request rate.	24 hours
`_fbp`	Marketing	Meta (Facebook) Pixel — tracks visits across websites to deliver targeted advertising and measure ad effectiveness on Meta platforms.	90 days
`_fbc`	Marketing	Meta Pixel click ID — records when a user clicks a Facebook ad before visiting the site, enabling conversion attribution.	90 days
`lang_pref`	Preference	Remembers your selected display language or regional preference for future visits.	1 year
`currency_pref`	Preference	Stores your preferred currency display setting (e.g., INR).	1 year
`size_pref`	Preference	Remembers your last selected clothing size to pre-fill size selectors on product pages.	6 months

How We Use Cookies

D.PRA uses cookies for the following primary purposes:

Authentication & Security: To keep you securely logged in and protect your account and transactions from unauthorised access or CSRF attacks.
Shopping Cart Persistence: To ensure the items you add to your cart remain there as you browse, whether you are logged in or a guest.
Site Performance & Analytics: To understand which pages and features are most popular, identify errors, and improve site speed and usability.
Personalisation: To remember your preferences (size, language, currency) so each visit feels tailored to you.
Advertising & Remarketing: To show you relevant D.PRA ads on third-party platforms (Meta, Google) and to measure the effectiveness of those campaigns.
Legal & Compliance: To maintain records of consent and compliance with Indian IT rules.

Third-Party Cookies

Some cookies on our site are placed by third-party service providers we use to support our business. We do not control these cookies. Please review each provider's privacy and cookie policy for full details.

Google Analytics

We use Google Analytics 4 to collect anonymous data about how visitors use our site — pages visited, session duration, traffic sources, and conversion events. Google may use this data in accordance with their own privacy policy.

Google Privacy Policy

Meta Pixel

We use the Meta Pixel to measure the effectiveness of our Facebook and Instagram advertising campaigns. It tracks actions such as product views, add-to-cart events, and purchases on our site.

Meta Privacy Policy

Managing Your Cookies

You can control and/or delete cookies at any time through your browser settings. Disabling non-essential cookies will not affect your ability to browse D.PRA, but some personalisation features (such as remembered size and language preferences) will no longer function. Note that disabling essential cookies will affect your ability to log in, maintain a cart, or complete a purchase.

Select your browser below for step-by-step instructions:

Google Chrome

Settings → Privacy and security → Cookies and other site data → Manage cookies and site data.

Mozilla Firefox

Menu → Settings → Privacy & Security → Cookies and Site Data → Manage Data.

Apple Safari

Preferences → Privacy → Manage Website Data. On iOS: Settings → Safari → Advanced → Website Data.

Microsoft Edge

Settings → Cookies and site permissions → Manage and delete cookies and site data.

You may also opt out of Google Analytics across all sites by installing the Google Analytics Opt-out Browser Add-on. To opt out of Meta's interest-based advertising, visit facebook.com/settings/?tab=ads.

Cookie Consent

Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please reach out to our data privacy team:

D. PRA Ventures Private Limited CIN: U14101UP2026PTC246813 · ROC: Uttar Pradesh I
Email: care@dpra.in